How much does website development cost
The price of a website depends on the scope of work, not on the studio's mood. Here is what the cost is made of, which price ranges are honest in 2026 and how to order a website without overpaying for extras.
The short answer
There are four ways to get a website, and the prices differ by orders of magnitude. A site builder — from a few hundred rubles a month plus your time. A ready template set up by a freelancer — from ₽10,000–15,000. A website with custom layout and search setup — from ₽17,000. An online store or a portal with integrations — from ₽30,000–70,000 and up.
Now let us see why the spread is so large and how to understand what is included.
What the price is made of
The price of a website is specialists' hours multiplied by complexity. The main components:
- Structure and copy: how many pages and who writes them. Search-ready copy takes more time than it seems.
- Design and layout: custom design costs more than a template; a phone layout is mandatory either way.
- Features: forms, catalog, cart, payments, client portal — each feature adds hours.
- Integrations: CRM, payment providers, delivery, marketplaces. Here the price depends on how ready the APIs are.
- Languages: every extra language means translation, layout and search engine setup.
- Admin panel: editing texts without a developer adds work up front but saves money later.
Prices by website type
A landing page is one page for one offer. Ours start from ₽5,000: structure, copy, a request form and ad setup. Good for testing demand or launching a campaign.
A business card or corporate website is several pages with sections about services, prices and contacts. Ours start from ₽17,000, and every service gets its own page to be found in search. A full corporate website with an admin panel starts from ₽50,000.
An online store is a catalog, cart, payments and delivery. Ours start from ₽30,000 for a store with a small catalog; filters, 1C sync and marketplaces raise the budget.
Complex systems — CRMs, client portals — are priced by stages: from ₽70,000 for the first stage.
An honest price vs a trap
The first sign of an honest approach is fixing the price and deadline before work starts, not a «we will see along the way». If the scope is fixed, the price does not change. The second sign is paying by stages with results shown, not «everything at the end».
Warning signs: a price half the market rate, refusing to put the deadline in writing, «extra work» on day one, no contract. A contract with a sole proprietor protects you no worse than a fancy office.
Also look at the cost of ownership: domain, hosting and support after launch. We name these numbers up front.
How to save money without losing quality
The biggest saving is preparing materials: texts, photos, a list of services with prices. Working with ready content cuts the cost by a third.
The second way is to start small: a landing page or a five-page website first, then add sections as you grow. The site starts working sooner and the budget spreads over time.
The third is not ordering «everything at once»: an expensive design concept, animations and fancy effects barely affect inquiries at the start. What affects them is speed, copy and a convenient form.
Related services
Frequently asked questions
Why does one website cost ₽5,000 and another ₽500,000?
Because «website» hides very different scopes of work. A one-page landing and a portal with client accounts are different products, like a bicycle and a car.
What should be included in the price?
At minimum: a phone-friendly layout, a request form, basic search engine setup and deployment to your domain. Everything else — catalog, payments, admin panel — ask to be itemized.
Are there monthly payments?
Yes, every website needs a domain and hosting — usually ₽2,000–6,000 a year. Support and edits, if needed, are paid separately or as a package.
How do I check a website is worth the money?
By results, not by the picture: it loads fast, works well on a phone, the form works and the site is findable in search by name. Rankings for commercial queries grow over months — that is normal.